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- Google officially recommends responsive design for your website, more information is here. Be sure that your pages are available from the same URL to all devices.
- Test your website for mobile-friendliness using Google’s free tool. You want the green with “Awesome! This page is mobile-friendly” message.
- If you don’t have the green bar from Google, you have to change your website soon.
- Track positions for mobile rankings. Now you can choose from multiple tools that you can use and track your positions and competitors mobile rankings.
Avoid “Mobile Friendly” Mistakes
- 404 Mobile Error: Don’t redirect the desktop version of the page to 404 error if it not available for mobile.
- Media content: Keep media to be played on every device, which includes video and audio files that are not unplayable on smartphones, for example if they require Flash.
- Mobile page speed: Page load is an important user experience factor and you have to optimize the loading process. You can use the Google’s Page Speedtest tool.
- Avoid duplicate content: Don’t duplicate content on desktop and mobile versions. (That’s why Google recommends a responsive design solution.) Don’t use different URLs and redirects between the desktop and mobile versions.
- Don’t implement the mobile site on a different domain, subdomain, or subdirectory from the desktop site.